Web wisdom

If you are considering a website then you may wish toas part of your business growth strategy dedicate time to considering the importance and value of Search Engine Optimisation or – SEO as it is called.
Whether you are an already established business or just starting up with your first website in order to compete with your competitors you will have to find ways to increase your websites appearance in your visitors website results.When it comes to SEO you have seed choices and options you can choose to decide on.
Just as vital as choosing the right Web Designer for your business you need to also think carefully about the placement and punctuation of your website text. With appropriate keywords awarded due attentionin every section of your website from your About Us page through to your Product and Services pages you will have done yourself a great service by creating a solid foundation for creating effective Search Engine Optimisation.
Having a qualified Consultant who specialises in sophisticated and complex website construction to assist you with your search engine ranking by advising on actual website content is sensible. This method is cost effective as well as popular as the Consultant supports you every step of the way and their support helps you to avoid costly errors later.
Your keywords should be thought of as search terms- essential words that symbolise the ‘key’ to unblocking your business potential and as such be strategically selected and placed in correct positioning throughout your site, especially in your page header and title tag. If you struggle with writing or do not have the time to be creative there are many good professional Copywriters that your Web Designer can recommend to make the process easier and pain free.
Another strategy that will ensure that your SEO effects are successful and will help build traffic to your site is the integration of internal links and creating a sitemap which will assist visitors to link all the other pages on your site. Using clear keywords is the golden key to search friendly URLS. With web visitors leading such busy lives you do not want to run the risk of losing them to other better organised sites by creating offputting and overcomplicated URLS.
The aim for your website needs to be to try and get your site on the Google and Bing search pages as high as possible and this will depend on the descriptive power of your text words and content as well as the element of social media distribution as you need to be circulating links to important social networking platforms.
The most effective sites for users are those that include regularly updated well written and essential information regarding offered products, treatments, services and topics that contain keywords.
As good business relationships are the best way to boost direct traffic to your site you may want to consider asking Webmasters of respected sites if you can link with them and vice versa. Avoid ‘link-farms’ whose professional groupings may interfere with your business reputation as quantity in such cases do not equal quality for you as a business. You should only consider approaching partners who have an excellent trusted web-reputation.
Good Luck.

Author: Shahnaz Khan

Shahnaz Khan is a Copy writer and a Freelance Special Features Writer.

She can be contacted on Mob: 0798 337 8841 or E: shahnaz393@yahoo.co.uk for Consultancy. She offers competitive quotes.