Because there a lot of websites your shoud be different and eye-catching to attract your visitors. We never use templates you can be sure that your website will be unique.
The design depends on the company’s profile and should reflect company’s style. Probably it will not be good idea to put pictures of smiling beautiful girls on the website for funeral company and black background color for the website offers toys for children.
The colors used on your website should match your logo, images, and of course your taste.
Layout needs to be flexible and fits all necessary information. The information have to be readable and clearly presented. Navigation should be easy to use and allows your visitors find all required information.
The clearer you are about what you are looking for, the easier it is for a designer to give it to you. Take some time to look for websites that inspire you. Write down notes about what you like and don’t like about each one.
There are some links which can give you some ideas and clues:
http://www.layoutcookbook.com – very useful web page with millions of layouts
http://colorschemedesigner.com/ – interactive color scheme
http://www.web-development.com/ – web developers directory
Web Design – A list of website designers in North Yorkshire.